Autoresponders Susy Used Creatively To Increase Profit

Long time ago Susy was browsing a handycraft website. She was about to buy when her phone rang. She went to answer the phone. It was her mother asking if she wanted anything from the supermarket. She had already bought enough ice cream, so she said no. When she came back, her cute little cat was sitting on the keyboard. Instead of the handycraft site, it was another site showing on the screen. If only the handycraft site had an email capturing autoresponder installed, the webmaster would be able to follow up with her and make a sale.

Susy never forgot the lesson above. She was into her own net biz. She made sure she could follow up with her potential customers by using email capturing autoresponders on all her sites. She used autoresponders to automatically answer her email and do other creative and profitable things that could turn a casual visitor into a profitable customer. She dialed Jane's number.

Jane :"Hello?"
Susy :"Hi Jane, I am relaxing now. What was that you wanted to ask last time?"

Jane :"Hi Susy, I was about to ask you about autoresponder. I am already using it to answer my email, but you mentioned that it could be used for other purposes. That's what I want to know more about."
Susy :"Okey, you could use it to publish newsletter for your site visitors. You inform them about your products and services and build your reputation as an expert in your business at the same time."

Jane :"That's right. I see lots of people also publish a newsletter for their affiliates. They keep their affiliates informed about their sales, promotional materials, tips, advice, techniques, new products etc."
Susy :"Some people write reviews on books, movies, music, software, their affiliate programs and put them in autoresponder with a link to their affiliate's pages. Neat eh?"

Jane :"Maybe we can also use it to distribute our articles eh, Sue? I just don't know how to make use of autoresponder here."
Susy :"Sure, writing targeted articles and distributing them can build your credibility and bring targeted traffic your way. If you submit your articles to article directories, they usually provide you with a resource box. This resource box is where you put a brief description of your bio. You are usually allowed to include a link to your site there. In this case you put your autoresponder address instead. That's how you do it."

Jane :"Can you elaborate further?"
Susy :"Say you have 100 articles. Put each one on a separate autoresponder account. Create a master list containing the titles of each article, the autoresponder address and a brief abstract if you like. You promote this master list. This master list is the one you include in the resource box. You still have to submit the article to article directories yourself to start with."

Jane :"Right, I suppose we can include publishing guidelines so our affiliates or other writers can add their articles to the master list which will enrich the content even more."
Susy :"Yes. You can use autoresponder to inform your subscribers whenever you have new articles. They may want to publish them in their website or newsletter with your resource box intact."

Jane :"I remember my net friend said something about automating her sales process using autoresponder. She used an ad to expose her messages repeatedly. In her ad, she put her autoresponder address that contains her numerous marketing materials. That's what she did."
Susy :"That's something I can use too, thanks Jane. I think I will put testimonials and a detailed enticing description about my product on my autoresponder. That would multipy the chances of converting visitors into customers."

Jane :"Another net friend of mine sells advertising on her site. She sets her autoresponder to send information about how to place an ad automatically and the rates to her list. She then has her autoresponder follow up."
Susy :"Many people use autoresponder to distribute a how-to email course. They provide quality content and include useful tips, illustrating how their product can benefit their readers. This way they build their credibility and promote their products and services at the same time too."

Jane :"I have seen some sites have trivia quiz on them. The visitors should submit their email addresses to an autoresponder address to get the answers. Some have a contest offering quality ebooks or softwares. Participants should submit their email addresses to an autoresponder address to officially get registered."
Susy :"Woow what a brainstorm we are having here. You may also have seen people offering a trial version on their product. See how they set up their autoresponder to give instructions on how to obtain the free trial, then follow up to try and close the sale."

Jane :"So the use of autoresponder is only limited by our creativity and imagination, eh Sue?"
Susy :"I agree, and we should brainstorm more often on other topics too."